Thousands of posts per event. Four dialect communities. Narratives that form and harden within hours. Collecting the data is the easy part.
Arabic social media generates thousands of data points per event — across platforms, dialects, and geographies, simultaneously. Without the infrastructure and expertise to collect and process at that scale, most of the conversation is invisible before analysis even begins.
The bottleneck isn't processing power. It's the absence of a framework for what the conversation actually means — how claims form, which voices matter, and where the narrative is heading.
Most platforms treat Arabic as one language. It isn't. Gulf, Levantine, Egyptian, and Maghrebi communities speak differently, argue differently, and reach different conclusions about the same subject. A merged feed hides the divisions that matter most.
Discursa is built for the gap between raw data and a decision your organisation can act on.
Programme officers tracking policy discourse, public response, and narrative formation in the Arab world — before, during, and after interventions.
Editorial teams monitoring how Arabic-language audiences receive, discuss, and reshape international coverage — in real time, across every dialect and geography.
Researchers mapping opinion formation, political narratives, and ideological shifts — directly sourced from Arabic discourse, structured for rigorous analysis and citation.
Marketing teams entering or growing in Arabic-speaking markets — with perception tracking and sentiment analysis that goes beyond translated surveys and English-language brand trackers.
Covering the Arab world, diaspora communities, and cross-regional dynamics — with structured Arabic discourse data drawn directly from the conversation, citation-ready across every dialect and geography.
| Essential | Plus | Full | |
|---|---|---|---|
| Coverage | |||
| Scope units | 1–2 | Up to 4 | No limit |
| Time window | Up to 30 days | Up to 90 days | Up to 12 months |
| Delivery | A few days – 1 week | A few days – 1 week | 1–2 weeks |
| Core Analysis | |||
| Volume & sentiment | ✓ | ✓ | ✓ |
| Top content | Top 10 most-shared | ✓ | ✓ |
| Verbatim quotes | — | 15 translated | 20 translated |
| Keyword / hashtag expansion | — | ✓ | ✓ |
| Segmentation | |||
| Dialect segmentation | — | Gulf · Levantine · Egyptian · Maghrebi | ✓ |
| Intelligence | |||
| Narrative mapping | — | Top 5 framings | + counter-narratives |
| Risk flags | — | Low / medium / high | ✓ |
| Temporal analysis | 1 trend line | Week-by-week chart | + event overlay & velocity |
| Influence mapping | — | Top 5 voices | Full network |
| Entity detection | — | Key entities listed | + relational analysis |
| Platform deep-dive | — | Top platform summary | Full structural, all platforms |
| Output | |||
| Strategic conclusion | — | ✓ | Actionable brief |
| Report length | 4–6 pages | 10–15 pages | 20–30 pages |
Every engagement begins with a 30-minute scoping call. We establish the subject, the markets, and the timeline — then deliver a report built to your brief.