Practical guides on monitoring and interpreting Arabic social media — tools, methods, and the problems that make this field specific.
Monitoring, listening, intelligence, discourse analysis — four words often sold as one thing. What each actually means, where the field came from, what the machines could do before AI, and what genuinely changed when language models arrived.
dima, Lucidya, MENA RADAR, CARMA and Discursa look like competitors. They’re really four different businesses and one small practice. What you get from each — software, coverage, an analyst team, or an answer — and which one fits which job.