Field guides

How Arabic discourse analysis actually works

Practical guides on monitoring and interpreting Arabic social media — tools, methods, and the problems that make this field specific.

Primer

What social listening actually is

Monitoring, listening, intelligence, discourse analysis — four words often sold as one thing. What each actually means, where the field came from, what the machines could do before AI, and what genuinely changed when language models arrived.

21 August 2026 · 8 min readRead the guide →

Comparison

5 Arabic social media intelligence platforms, compared

dima, Lucidya, MENA RADAR, CARMA and Discursa look like competitors. They’re really four different businesses and one small practice. What you get from each — software, coverage, an analyst team, or an answer — and which one fits which job.

21 August 2026 · 6 min readRead the guide →